Sunday, September 21, 2014

Made To Stick; Chip and Dan Heath: September 1 2014

Made To Stick, by Chip and Dan Heath, is a fascinating book. The Heath brothers explain clearly how to have your ideas stick with your audience.

There are six principles to apply, as follows:

  1. Simplicity: strip idea to its core
  2. Unexpectedness: shock factor of different viewpoint
  3. Concreteness: try to help audience experience idea
  4. Credibility: give believable example
  5. Emotional: appeal to what your audience wants
  6. Stories: tell story to demonstrate what is wanted
This is an indispensable guide for teachers, speakers, writers: anyone who wants to make ideas stick.

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